Join Our Talent Network

We are looking for experience Performance Marketing Executives to increase business growth through performance marketing campaigns achieving ever better ROI, conversions and growth.

Experience 

•    2–5 years of hands-on experience in performance marketing or paid media roles
•    Experience in retail, e-commerce, D2C, marketplaces, or consumer brands preferred
•    Proven track record of managing performance budgets and delivering ROI-driven outcomes

Qualification

•    Bachelor’s degree in Marketing, Business, Communications, or related field
•    MBA (Marketing / Digital Marketing / Analytics) preferred

Job Description

•    Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other relevant channels.
•    Design digital performance campaigns aligned with business goals (sales, leads, app installs, revenue).
•    Manage paid budgets, bidding strategies, targeting, and placements to maximize ROI and campaign efficiency.
•    Monitor campaigns daily and optimize performance to improve ROAS, CPA, CTR, CVR, CPM, and overall results.
•    Perform A/B testing on ad creatives, copies, audiences, landing pages, and offers to improve conversions.
•    Ensure accurate conversion tracking and reporting via GA4, Google Tag Manager, Meta Events Manager, and UTM tagging.
•    Give clear direction and inspiration to creative teams in developing engaging concepts and high-performing ad creatives (video, static, carousel).
•    Analyze campaign and customer data to identify trends, customer behavior, and scaling opportunities.
•    Prepare weekly and monthly performance reports with insights, learnings, and action plans.
•    Coordinate with cross-functional teams (e-commerce/sales/CRM/customer support) to improve funnel performance and campaign outcomes.

KPIs

•    Improve ROAS month over month across all paid platforms
•    Reduce CPA / CAC month over month while maintaining sales/lead targets
•    Increase conversion rate (CVR) month over month through testing and optimization
•    Ensure the business goals are met without exceeding the approved budget
•    Increase paid campaign engagement and CTR month over month
•    Maintain accurate tracking and reporting across campaigns and platforms

Knowledge Required

•    Performance marketing principles and full-funnel digital marketing concepts
•    AI Driven campaign optimisation
•    Paid media platforms (Google, Meta, TikTok, Snapchat, etc.)
•    Experience with SMM tools (Hootsuite, Sprout, Sprinklr), marketing automation platforms (Eloqua, Marketo) and CRM platforms (HubSpot, Salesforce)
•    Conversion tracking, attribution models, and analytics frameworks
•    Retail / e-commerce customer journeys and purchase behavior
•    Landing page optimization and CRO fundamentals

Skills Required

•    Strong analytical and data interpretation skills
•    Hands-on experience with paid media platforms and analytics tools
•    Understanding of creative performance drivers (visuals, messaging, formats)
•    Reporting and dashboarding skills
•    Performance and outcome-oriented mindset
•    Strong collaboration and communication skills
•    Proactive approach to testing, learning, and optimization
•    Attention to detail and accountability for results