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Executive-Social & Digital Marketing

  • Location: Kochi-Kerala
  • Department : Marketing & Communication
  • Minimum Required Experience : 0.0
  • Full Time

Skills

  • Customer Engagement
  • Social Media

We are looking for Executives to join our Social & Digital Marketing Team to be the Custodian of positive brand presence, engagement and consistency across social and digital platforms for improved business impact.

Experience
•    0–3 years of experience in social media, digital marketing, or content roles
•    Experience working with brands, agencies, or retail / consumer-focused businesses is an advantage

Qualification
•    Bachelor’s degree in Marketing, Communications, Media, Business, or related field

Job Description

•    Planning & developing clear and engaging content that is consistent across social media platforms like Facebook, Twitter, Instagram, TikTok, LinkedIn.
•    Design Digital campaigns aligned with business goals.
•    Give clear direction and inspiration to creative teams in developing engaging concepts.
•    Analyzing content marketing data to identify trends and anticipate consumer needs.
•    Performing content audits to assess how well existing content is performing.
•    Creating, adjusting, and managing the social media calendar.
•    Developing a solid understanding of the target audience through online and traditional market research.
•    Consistent and strong collaborator who elevates the work of cross-functional. 
KPIs
•    Increase social followers organically by 10% month over month 
•    Ensure the business goals are met without exceeding the approved budget
•    Timely response to customer comments and direct messages 
•    Increase the social engagements in all the pages by 10% month over month 
•    Oversee the paid campaigns and optimize the ROAS month over month

Knowledge Required:
•    Strong understanding of social media platforms, formats, algorithms, and best practices.
•    Working knowledge of content analytics, platform insights, and reporting tools.
•    Familiarity with SMM tools such as Hootsuite, Sprout Social, Buffer, Meta Business Suite, or equivalent.
•    Basic understanding of paid social advertising, audience targeting, and campaign optimization.
•    Awareness of brand communication principles, digital trends, and consumer behavior.

Skills Required:
•    Data interpretation and insight generation
•    Time management and calendar planning
•    Strong communication, Cross-functional collaboration and coordination skills
•    Content planning, storytelling, and creative thinking